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FISH! 101

What’s FISH?
FISH! is the key to successful human relationships.


It’s a set of simple, interconnected principles that everyone can tailor to their own life and work - old wisdom for a new day. When you choose to incorporate these principles (PLAY, MAKE THEIR DAY, CHOOSE YOUR ATTITUDE, and BE THERE), you’ll see a positive change in the relationships you create at work and at home.

Where did it come from?
That’s a great story.
Imagine a workplace that smells, is physically grueling, and requires you to be nice to people all the time. That was the Pikes Place Fish Market in Seattle. The fishmongers spent 12-hour shifts stocking, selling and packing fresh fish. The owner, Johnny Yokoyama, invited his employees to create a new vision for the market. They accepted the invitation and the end result was an incredibly happy and committed workforce as well as a humungous growth in sales.

Filmmaker John Christensen, who is also ChartHouse’s “Playground Director,” discovered the fish market while traveling. He knew that the fishmongers had uncovered something special and he decided to film it. John and his ChartHouse team, after looking at Pikes Place and many other healthy work environments, developed The FISH! Philosophy, produced the films FISH! and FISH! Sticks, and authored a series of related books. These have become international bestsellers as businesses and individuals have discovered the incredible power within its invitation.

What do you mean “invitation”?
I mean, no one can make you be FISHy. We’re each responsible for the choices that we make, and the best we can do is to model behavior that invites others to share in the experience.

And the great thing is that it works – sometimes right away and sometimes it takes a while – but if you’re committed to it, it can unlock the potential in all of us.

Want to know more about The FISH! Philosophy? Click here